This document highlights Roku's approach to TV UIs, with progressive levels of requirements which are crucial to pass Roku's Channel Certification process as well as create a well-designed Roku Channel. While channels that do not implement all best practices may still be deployed on the Roku platform, the practices outlined here are known to improve the user experience, which directly affects the engagement and value of your channel on our platform.

By the end of these Design & User Experience Guidelines, you will be familiar with the following topics: