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When it comes to streaming media, content bookmarking refers to the idea of recording a user's playback position on the content in your channel so that they can later on they will be able to continue watching from precisely where they left off later on.
It is recommended that all services with content longer than 15 minutes build bookmarking functionality into their service, as it will enhance the end-user's experience — not just on Roku, but across all interactions they have with your service on any platform. For example, if your service implements bookmarks, then users who begin watching a television show on Roku before switching over to their mobile device can pick up where they left off.